Schools Programmes : Practical Sales and Marketing

Overview

An imaginative programme designed to demystify business and convey what sales and marketing really are. Topics covered include definitions; 6 P’s; needs v wants; ‘magic’ words; advertising v PR; branding etc and illuminating the principles through a personal history of work and practical experiences with varied products, markets and companies. The programme creates an excitement for the subject and helps students appreciate that marketing activity is generally aimed at SELLING. The programme is delivered in a fast moving way that engages students and adopts an imaginative combination of high and low-tech methods. Teams work on competitive product development and are challenged to create marketing programmes for real products. Students work in non-friendship teams and compete to win prizes.

Programme Duration & Options

Half day (around 130 minutes adjusted to suit school timetable)

Student Year Groups

All students in years 10, 11 and 12 (up to 120 students per session)